I think like an artist, I work like a craftsman - until an idea becomes an image or a film
Award-winning, mission-driven Video Creative Director / Film Director / Photographer who builds and leads creative teams from concept through award-winning, audience-centric deliverables. Directs actors and non-actors to craft narratives and deliver engaging performances that tell clear, compelling stories. Inventive, cross-disciplinary thinker who draws inspirations from diverse disciplines to bring original ideas to every project. Former journalist with a knack for getting to the heart of a story.
Winokur works with agencies and brands in the technology, health, life sciences, education, finance and editorial sectors and offers a range of pre and post services in support of video and photo projects from ideation and concept to production and post.
Whether it’s real people for a healthcare or life sciences campaign, models for an editorial spread, actors on a film set or wild animals for a museum, Winokur looks to express individual identity as well as capture our common humanity.
An award-winning director and photographer focused on stories and character, Winokur developed a documentarian’s eye while working as a photojournalist for national newspapers. Telling stories through direct, compelling and beautiful images remains a common thread and driving purpose.
Winokur’s base is The Foundry Studio, a warm, flexible 3000 sq. ft. workspace in the heart of San Francisco’s Mission District stocked with tools from vintage 4x5 cameras and antique lenses to a Dragon from Red Digital Cinema.
Winokur’s work has garnered many awards, including recognition from Graphis, American Photography, the Medical Marketing Association, the Health Care Marketing Association, the RX Club and APA. A series of short films and broadcast ads for the State of California was recognized by the American Public Health Association and American Photography for its use of cinematic storytelling to communicate health issues to farmworkers. His short film Selling Rosario has won 8 awards across 18 film festivals. Winokur’s current film, Pieces of String, a documentary, is currently screening at film festivals across the country.
